OPENINGS

Uzwei Hamburg

23. November 2014
UZWEI-SYLVIAHAGHJOO
I remember that day when I came back from my travels throughout summer, standing there nearby the Kaisergalerie Hamburg wondering what UZWEI is going to be about. All I knew was that no matter what they are planning and creating there it only can turn out something new, brilliant and add up an enrichment to our hanseatic city. Here it is, UZWEI a new concept store or let’s better say THE concept store in Hamburg that opened it’s doors quite recently. Julia and I met Rungang Zhu to have the ‚Talk the Talk‘ and got to know the concept, the idea and all the work behind. 

It’s not only the sophisticated product mix, it’s the way they combine premium fashion, cuisine, beauty and floristic art. All in one an exclusive package giving us everything we love. From the UZWEI Deli, cashmere bar and flower corner to contemporary clothing to active wear, cool sneakers, children’s wear, a jewelry and accessory corner but that’s not all – UZWEI brings up joy to the shopping experience created by an effortless atmosphere. 


And now my favorite, the people who know me also know that I love everything that is storytelling and UZWEI is exactly one of those projects created by the UNGER Team and Owner Florian Braun which is not only innovative, international but also creative and fun in all ways. I name it a piece of art. Their storytelling strategy is ‚Zeitgeist‘. UZWEI is the first store in Germany which has a Stella McCartney Shop In Shop Corner. You will also find high end fashion brands like Proenza Schouler, Kenzo, Marc Jacobs for example and Sacai which UZWEI has exclusively in their assortment. The corners are redecorated weekly by the visual merchandising team. 


To all my readers – you should definitely take your time, come by and visit UZWEI at least to try out their coffee ( I am telling you, it’s the best in town ) or to have a beauty treatment or if you are longing to have a enjoyable shopping experience than this one should be the address to remember. As gratitude that we have something new and of great growth, we have taken the time to capture and share our personal impressions of UZWEI. We hope that you enjoy our selfmade art featuring the UZWEI art created by amazing human beings. Big thanks go out to Zhu for showing us around and being the kindest and most inspiring personality I have met in the last time. 
 
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 Relaxed and mixed printed dress by Diane von Furstenberg     I     Fake Fur Vest by Diane Von Furstenberg    I   Bag by Proenza Schouler    I   Available at UZWEI 
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Chloé … Chloé … Oh my it’s a Chloé Cape. ♡ Available at UZWEI.
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Say Hi to Rungang Zhu.
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 My lovely Julia is wearing THE Stella McCartney Cape Jacket. This one will definitely keep you warm during the current AW14 season. Bag by Marc Jacobs. All and everything available at UZWEI.
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 #UZWEI 
Kaisergalerie Hamburg
Große Bleichen 23 – 27 

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16 Comments

  • Sheila 23. November 2014 at 16:54

    That dress is great and your pictures insane as always

  • Rue 23. November 2014 at 16:55

    Wie immer, super Fotos!!

  • JULIANE 23. November 2014 at 17:09

    Was für ein toller Post!!! Liebe jedes einzelne Bild <3

  • Nico lowbudget-lowcost 23. November 2014 at 18:35

    Everything is so cool!!!

    New Sunday post on lb-lc fashion blog
    GIVEAWAY (win a CAPE COAT)HERE

  • Ann 23. November 2014 at 19:45

    Ich bin mal wieder total fasziniert! Den Laden schaue ich mir an

  • Anastasija 24. November 2014 at 11:24

    Hi doll! Wow, I’ve just found your blog and it’s so amazing, love your style and your lovely photos, big, big like for you!!

  • Sylvia Haghjoo 24. November 2014 at 19:03

    Thank you!

  • TaMiS ReCreandome 25. November 2014 at 16:09

    This post is to die for…. I live only for see pics like those

  • Shirin 25. November 2014 at 16:19

    Holy, this post was showed to me and I am so inspired by everything and you people in here. So great what you are doing! Will check the store when I come to Germany

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