Montblanc opened it’s doors recently at Neuer Wall 52 in Hamburg. I have been invited to interview Interior Designer Noé Duchafour Lawrance who is responsible for the Montblanc’s interior, followed by a very lovely opening evening at Montblanc’s new flagship store in Hamburg. Some of you might remember my picture issue about my Montblanc Headquarter visit in December 2015 and I would like to continue with this new images that show an insight of the new Montblanc store and a glimpse of Noé Duchafour Lawrance creation. A sober and thoughtful aesthetic with a mixture of black, white and wood.
The new concept is based on three main designs that refer to the roots of the Maison. A cursive handwriting in combination with the Montblanc fountain pen is the starting point for the entire design. The round flowing hand gesture gives the boutique its shape, reminiscent of calligraphy an penmanship. The emblem inspired by the snowy peaks of Montblanc and symbolically standing for the highest perfection is combined with ink shades to bring the joy of life and soul of Montblanc and expressed the desire to evolve through innovation. The new boutique concept provides a dynamic and elegant shopping ambience. It is an exciting mix of modern design and classic elegance, innovative methods and best craft traditions.
The boutique surprises the customer with a shopping experience that appears to their senses, and it takes you on a journey of discovery into the heart of the Montblanc world. Jérôme Lambert, the international CEO says that their latest sales area reflects the pursuit of the Maison by targeted and aesthetic innovation. It stand for Montblanc today and the needs of tomorrow. Passionate handwriting collectors have the opportunity to try all kinds of writing instruments, pens and inks at the Montblanc Bar. There is also an included ‚Collectors Lounge‘ where the costumer can find limited editions or try the Montblanc personalized services, ranging from embossed leather goods to costumized Créations Privées.
Q&A’s with Noé Duchafour Lawrance
How challenging was it to create the interior design for Montblanc?
I work since a long time with Montblanc which means that I know their DNA very well and this is one thing which makes it always easier to be creative and to create interior design that not only reflects my taste but also fits perfectly into the world of Montblanc.
Where do you take all your inspirations from?
From my travels, passed works, art, life. It depends on how you look at the things, happenings. I took a lot of inspiration from the unseen things around me which led me interpret my very own creations.
How do you choose the elements for your projects?
In this case I elected the elements based on the form of Montblanc’s fillers and watches for example. My interpretation of Montblanc reflects my interior design very well at Neuer Wall 52.
Your work reflects uniqueness interior design. Could you explain the art of yours or characterize your work in three words?
Understatement, pure, elegant.