Joseph is designed by Louise Trotter and the collections are defined by the brand’s strong core of luxury essentials. Joseph’s pieces are the ones that build your work and weekend wardrobe around. The London based brand is one of the most respected and influential brans in British fashion. Joseph is also named – a uniform. The idea of pragmatic wardrobe has proved a constant source of inspiration of Joseph Ettedgui, who is the brand’s latest founder. Joseph womenswear collection will be presented now in September during London Fashion Week. Curious of what Louise Trotter will come up with for the next season. I truly love how she reworks classic utilitarian garments through luxurious fabrications, unexpected details and personal insights.