Gucci Bloom isn’t created for one single woman but for many, and that’s why the fragrance is represented by three very diverse women, their youth linked to the energy of the new generation. The female world is vast, full of women who think differently, who live differently. Women should have a different feminine space, not necessarily connected to the male world. This fragrance is for women who think more about their state-of-mind, interacting as an individual; they aren’t necessarily thinking the same as others. The rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The essence of the scent in three words: Authenticity, vitality, and diversity.
The key note of Gucci Bloom; The Ragoon creeper, a plant used in perfume-making now for the first time. The Ragoon creeper embodies the new scent’s concept and name, as it changes color from white, gradually darkening to pink, before finally blooming in red. The fragrance is built around a concept of flowers, with an exclusive trio of natural sambac jasmine and the new-to-the-world Rangoon creeper from India. Authenticity is woven through qualitative, highly concentrated natural ingredients. The connection between emotion and scent, the feeling which a fragrance evokes when you smell it, even years later. This is what makes a fragrance iconic – this is #InBloom.
In cooperation with Gucci.