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Georg Jensen

 

GEORG JENSEN VIVIANNA WATCH TORUN

Elegant, Modern, Timeless. The Vivianna Bangle Watch by Georg Jensen is one of the most radical women’s watch designs of the 20th century. I am wearing mine daily and I couldn’t imagine my wrist without the Vivianna Bangle Watch anymore. The watch was first launched by Georg Jensen in 1969 and has been in production continuously ever since. Georg Jensen’s Scandinavian design sensibility, with no obvious beginning or end, the sculptured swirling form of the Vivianna Bangle watch seamlessly blurs the line between horology and jewelry. Numberless, strapless, mirrored – its cool character and sculpted form is strikingly graphic and endlessly modern. Less is more.

The timepiece is made all the more compelling by its open-ended curvilinear appearance – so light, it seems to float above the wrist. For the next chapter in the evolving history of the Vivanna Bangle, Georg Jensen has updated the watch from its original stainless steel version. The iconic design remains, but the watch has now been elevated in three beautifully precious finishes: 18kt yellow gold, 18kt rose gold,  and sterling silver with pavé diamonds. But lets come closer to detail – Georg Jensen’s collaboration with the Swedish silversmith and designer Vivianna Torun Bülow-Hübe – known as Torun – began in 1967. By the mid century, the Danish luxury house’s distinctive collaboration approach saw names such as Arne Jacobsen, Astrid Fog, and Henning Koppel creating unique designs with Georg Jensen. This coming together of art, craft and design gave rise to a modern Danish aesthetic: a sleek, sculptural look at one with Torun’s own. 

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From left to right: 1. Vivianna and Picasso – Musee Picasso Antibes 1955    2. Vivianna on Bench in Paris 1956

Torun chose ‚Time‘. She created a watch, saying: „I didn’t want to be trapped by time, so I made the watch open, made it shiny and took away everything that was watch-like, so when you looked at the watch you saw yourself and the second hand which reminded you that life is now, now, now.“ Torun’s original watch design had no name, numbers or minute hands. Its complete lack of adornment and sensual simplicity cut a sleek Scandinavian swathe through the sports-luxe aesthetics that dominated watch design in the late 1960s. In 1969, having joined Georg Jensen just two years before, Torun saw her Vivianna Bangle watch to go into production, and change the face of women’s watch design. That the Vivianna Bangle watch was designed by a woman in 1960s was radical. Today, the Vivianna Bangle watch is revolutionary because its intelligent, minimalist, avant-garde nature surpasses time.

Some facts about Georg Jensen; GJ established his studio in Copenhagen in 1904. A master silversmith jeweler, his creative vision viewed art, architecture and sculpture as a single artistic expression. In collaboration with mainly female artists and designers; Vivianna Torun Bülow-Hübe, Anne Ammitzboll and Nina Koppel, among them, the Danish design house established a unique, modernist mid-century jewelry language that resonates today. In 2016, the architect Zaha Hadid joins this prestigious role call of unique women designers. 

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Total Look: 1. Chloé Blouse via UNGER FASHION   2. Georg Jensen Vivianna Bangle Watch  3.  Georg Jensen Torun Bangles and Ring

Georg Jensen vivianna bangle watch