CHANEL LA PLAGE #CHANELByTheSea
At Chanel, Life is a Beach. Karl Lagerfeld brought the Sea to the Grand Palais. A boardwalk, lifeguards and an ocean with waves lapping along a sandy shore. Inspired by the shores of Sylt, the German island that Karl frequented as a child. The water touched an immense trope l’oeil photo backdrop of a sea-view, complete with distant mountains and clouds speckling the sky. Chanel’s zest for life. And the happenings outside the show venue. Busy streets, a well dressed Chanel crowd, such as the most influential street style photographers to get the shot done.
Closer to-the-detail or better ready for a C-swim: The beach theme hit a high note in straw hats, seashell embroideries and parasol prints. The models walked barefoot in the sandy runway while presenting the beach perfect ready-to-wear pieces. Lagerfeld leaned into a retro logo-mania, with brightly colored cardigans and ’80s prints with bouts of classic Chanel signatures like tweet and suiting. A beautifully wearable collection á la plage. As for the spring/summer19 season, the brand’s classic flap bags were seen in double.
Two flaps were carried across the body which comes with pearl straps. The show was held on a grey autumnal day in Paris, and Karl ensured that summer stuck around and managed to spirit the Paris Fashion Week crowd to an idyllic beach-escape. Coco Chanel, had a longtime love affair with the beach – she would holiday in the seaside resort of Deauville in Normandy, and the sea was always a constant inspiration and so the beach remains central to the brand. Ready for #ChanelSpringSummer2019 to come and to escape and cover up in Chanel to a summer getaway in the South of France? Because we are! Joie de Vivre.
Inspired by Lagerfeld’s childhood years holidaying on the island Sylt, the clothing matched the theme’s youthful joie de vivre.
Photography by Julia & Sylvia Haghjoo