I was invited by CHANEL to join the 33rd International Festival of Fashion, Photography and Fashion Accessories which spotlights young promising artists. Here you’ll find my personal travel diary, a glimpse of what was on my schedule during those inspirational days in South of France…
Same, same … but a different edit.
„CHANEL is the major partner in the 33rd International Festival of Fashion, Photography and Fashion accessories in Hyères and the principal sponsor of the permanent exhibition of (Charles et Marie- Laure de Noailles, une vie de mécènes), at the villa Noailles.
As part of this collaboration, CHANEL provides support for the festival’s fashion activities as the official partner of the makeup cabin for the festival’s fashion shows. In addition to this, the prize-winners of the Grand Prix of the Jury Première Vision and of the Grand Prix of the Fashion Accessories Jury Swarovski will have the opportunity to undertake a project with CHANEL’s Maisons d’art that will finance the development of silhouettes and accessories, respectively, in their ateliers with the value of 15.000 euros for each winner. On top of this, CHANEL supports the Photography Grand Prix of the Jury, where the prize-winner will receive a donation of 15.000 euros.
The CHANEL partnership with the Hyères Festival, a festival that encourages and champions young designers within the fields of fashion and photography, is part of the House’s historic commitment to support creation.
CHANEL, the International luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The company, which is privately held, offers a broad range of luxury products, including ready-to-wear, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewellery and watches, with a network of 192 CHANEL fashion boutiques worldwide, including the legendary address on rue 31 Cambon in Paris.
CHANEL is also renowned for its Haute Couture collections presented in Paris. Under the creative direction of designer Karl Lagerfeld, CHANEL is more than ever dedicated to ultimate luxury, quality, the highest level of craftsmanship. Most notably are those of the Maisons d’art at Paraffection: embroiderers Lesage and Montex, feather and flower maker Lemarié, pleater Lognon, shoe maker Massaro and hat maker Maison Michel, all supply the top names in Haute Couture and the luxury industry.
‘I want to be part of what happens’ Mademoiselle Chanel liked to say. Through this collaboration with the International Festival of Fashion and Photography in Hyères, CHANEL demonstrates its wish for openness towards different creative worlds, and once again reaffirms its commitment to creativity and avant-garde.“
„Located in the hills rising above Hyères in the South of France, Villa Noailles is a hub for artistic encounters. Designed by the modernist architect Robert Mallet‑Stevens between 1924 and 1932, this cubist building is forever imbued with the spirit of the artists who visited the house or lived there, from Buñuel to Man Ray, Dalí, and Cocteau. Karl Lagerfeld devoted a series of photographs to the villa, inspired by its avant-garde architecture.
Overlooking the bay of Hyères, the home of art patrons Marie‑Laure and Charles De Noailles has a freely designed layout providing new and unusual viewpoints. Conceived as an artists‘ residence, it fosters a blend of culture and leisure, reflecting a new way of living. From the 1930s, the De Noailles brought together figures from the worlds of art, fashion, design and literature under its roof. It’s a tradition that endures to this day courtesy of the Hyères Festival.“
A Vanishing Act exhibition, curated by Belgian designer Haider Ackermann during the 33rd International Festival of Fashion and Photography, in Hyerès, France, 27th April 2018.