Browsing Category



Uzwei Hamburg

23. November 2014
I remember that day when I came back from my travels throughout summer, standing there nearby the Kaisergalerie Hamburg wondering what UZWEI is going to be about. All I knew was that no matter what they are planning and creating there it only can turn out something new, brilliant and add up an enrichment to our hanseatic city. Here it is, UZWEI a new concept store or let’s better say THE concept store in Hamburg that opened it’s doors quite recently. Julia and I met Rungang Zhu to have the ‚Talk the Talk‘ and got to know the concept, the idea and all the work behind. 

It’s not only the sophisticated product mix, it’s the way they combine premium fashion, cuisine, beauty and floristic art. All in one an exclusive package giving us everything we love. From the UZWEI Deli, cashmere bar and flower corner to contemporary clothing to active wear, cool sneakers, children’s wear, a jewelry and accessory corner but that’s not all – UZWEI brings up joy to the shopping experience created by an effortless atmosphere. 

And now my favorite, the people who know me also know that I love everything that is storytelling and UZWEI is exactly one of those projects created by the UNGER Team and Owner Florian Braun which is not only innovative, international but also creative and fun in all ways. I name it a piece of art. Their storytelling strategy is ‚Zeitgeist‘. UZWEI is the first store in Germany which has a Stella McCartney Shop In Shop Corner. You will also find high end fashion brands like Proenza Schouler, Kenzo, Marc Jacobs for example and Sacai which UZWEI has exclusively in their assortment. The corners are redecorated weekly by the visual merchandising team. 

To all my readers – you should definitely take your time, come by and visit UZWEI at least to try out their coffee ( I am telling you, it’s the best in town ) or to have a beauty treatment or if you are longing to have a enjoyable shopping experience than this one should be the address to remember. As gratitude that we have something new and of great growth, we have taken the time to capture and share our personal impressions of UZWEI. We hope that you enjoy our selfmade art featuring the UZWEI art created by amazing human beings. Big thanks go out to Zhu for showing us around and being the kindest and most inspiring personality I have met in the last time. 
1_UZWEI_CASHMERE1_uzwei_stellamccartney 1-UZWEI_SYLVIE
 Relaxed and mixed printed dress by Diane von Furstenberg     I     Fake Fur Vest by Diane Von Furstenberg    I   Bag by Proenza Schouler    I   Available at UZWEI 
Chloé … Chloé … Oh my it’s a Chloé Cape. ♡ Available at UZWEI.
Say Hi to Rungang Zhu.
 My lovely Julia is wearing THE Stella McCartney Cape Jacket. This one will definitely keep you warm during the current AW14 season. Bag by Marc Jacobs. All and everything available at UZWEI.
1_uzwei_julia 1UZWEI_JULIA2
Kaisergalerie Hamburg
Große Bleichen 23 – 27 

Gucci Store Opening

4. Juni 2014
I wanted to finally share with you the imagery that were shot in cooperation with Gucci and McArthurGlen in Neumuenster on a super sunny saturday. Bag, shoes and silk scarf all by Gucci to kick off summer. This silky scarf was the standout accessory I was looking for to causally sling it on. I had fun shooting in occasion of the Gucci store opening with my sister Julia. We enjoyed the McArthurGlen ‚village‘ which is just 40 minutes far away from Hamburg.  I guess that many of you have a distorted image of outlets – It’s so cozy, the cute and colorful shops, the atmosphere which is more pleasant than if you go shopping in the city. I truly liked wandering from coffee shop to coffee shop. Items you ever wanted are reduced up to 70%. The stores I was most interested to were 7 for all Mankind and Nike. I got a pair of perfect denim pants which I have worn in my last outfit post ‚Facilité‚, the Gucci scarf from the shoot, and a sporty outfit from Nike which I truly was in need of for a longer while.

Items of the Day

I want you so much!

15. März 2013
Wearing here the ‚I want you so much‘ tank by Saint Noir, which I combined with classic skinny jeans for off-duty chic, adding neon arm candy to brighten up the monochrome styling and a playful pop of color, finishing the look with the Balmain look-a-like blazer by Strenesse and the patent python Michael Kors evening clutch. I will be able to talk very soon about the secret project I told you about in my ‚Berlin Fashion Week‚ Diary. I am getting really nervous and super happy to finally let you know what I did in Berlin. But for now, enjoy your weekend to the fullest. Bisou, Sylvia 

My look:

Saint Noir shirt, Strenesse blazer, Michael Kors Clutch, J Brand Jeans, Topshop Boots, Beka&Bell arm candy.